- The Difference Between Consumption and Curation: Define curation as thoughtful selection and addition of value, versus mere consumption. Exercise: Track a day’s social media use and categorize activities.
- Techniques for Effective Curation: Teach sourcing, commenting on, and repurposing content. Exercise: Curate and share three pieces of content with added insights.
- Building Authority Through Curation: Explain how consistent curation attracts followers and opportunities. Exercise: Identify a niche and plan a curation series.
- Tools and Best Practices: Introduce free tools for organization and scheduling. Exercise: Use a tool to schedule curated posts for a week.