- Objective: Create a business case for an innovation using design thinking, incorporating leadership strategies from the pre-reading, based on the document’s workshopping session.
- Format: A 40-minute workshop where participants work in teams to develop a business case for an industry-specific challenge.
- Structure:
- Step 1 (10 minutes): Individually, participants identify a customer pain point in their organization (e.g., inefficient customer onboarding in insurance, lack of digital investment tools in asset management) and consider how leadership could support the solution.
- Step 2 (20 minutes): In teams of 4-5, participants:
- Define the pain point and customer needs (Invent the Future).
- Propose a prototype and testing plan (Test Your Idea).
- Outline implementation resources and activities (Bring It to Life).
- Discuss leadership’s role in supporting the business case (e.g., securing budget, training staff, per pre-reading).
- Evaluate feasibility, viability, and desirability of the solution.
- Step 3 (10 minutes): Teams present their business cases to the class, highlighting leadership’s role, followed by instructor feedback linking to design thinking and pre-reading principles.
- Key Questions for Discussion:
- How does the business case address customer needs and organizational goals?
- What prototyping methods will validate the solution?
- How can leadership ensure successful implementation and stakeholder buy-in?
- Learning Outcomes:
- Develop a structured business case using design thinking principles.
- Evaluate solutions based on feasibility, viability, and desirability.
- Understand leadership’s role in supporting innovation projects.
- Gain confidence in presenting actionable innovation proposals.